Real Madrid have announced a landmark agreement with Emirates Airline that will extend one of football’s most iconic commercial partnerships until 2031, in a deal reportedly worth close to €100 million per season.
The renewal reinforces Real Madrid’s position as one of the most commercially powerful clubs in world football and is expected to make the Spanish giants the highest-earning club globally from a shirt sponsorship agreement.
Record-Breaking Deal for Los Blancos
According to reports from Spain, the previous sponsorship agreement between Real Madrid and Emirates was valued at between €70 million and €80 million annually. The newly negotiated contract significantly increases that figure, reflecting the club’s global appeal and unmatched commercial strength.
The agreement represents one of the most lucrative sponsorship deals ever signed in European football and further strengthens the financial foundations of the club for years to come.
Partnership Approaching Two Decades
In an official statement, Real Madrid confirmed the extension, highlighting the long-standing relationship between the two organizations.
“Real Madrid and Emirates have agreed to renew their alliance, ensuring that the world's largest international airline remains the club’s main sponsor until 2031,” the statement read.
The partnership originally began in 2011, before Emirates became the club’s principal shirt sponsor in 2013. With the new extension, the collaboration will span nearly 20 years, making it the longest-running shirt sponsorship in Real Madrid’s history.
Historic Milestone in Spanish Football
Real Madrid described the renewal as a historic achievement, noting that it will become the longest shirt sponsorship partnership in the history of Spanish football.
The agreement covers not only the club’s first-team football operations but also extends to the basketball division and various teams within the club’s youth academy structure.
Emirates Highlights Commitment to Football
Emirates executives expressed pride in continuing a relationship that has become one of the most recognizable partnerships in global sport.
“We have a long history of supporting football and connecting millions of people through a shared passion for the game,” said Boutros Boutros, Emirates’ Executive Vice President for Corporate Communications, Marketing and Brand.
“What we have built with Real Madrid is a perfect example of that commitment—putting fans at the heart of the game, creating unforgettable experiences, and inspiring future generations of supporters and players.”
Florentino Pérez Praises a Special Relationship
Real Madrid president Florentino Pérez also welcomed the extension, emphasizing the importance of the partnership throughout one of the most successful periods in the club’s history.
“This agreement reflects a very special relationship that we have built over many years,” Pérez said. “We have shared one of the most successful eras in our history together.”
During the Emirates partnership, Real Madrid have enjoyed remarkable success on both domestic and European stages, winning numerous major trophies and further enhancing their global brand.
The new agreement ensures that one of football’s most recognizable sponsorship partnerships will continue well into the next decade, benefiting both organizations as they pursue continued growth and international success.
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